Pricing strategy
Broker price opinions, comp analysis and timing advice for owners weighing a sale.
Sell for the right number
A launch plan for your condo, co-op or townhouse with editorial photography, targeted buyer outreach and weekly reporting.
How it works
The first two weeks on market decide most Brooklyn sales. Price it too high and the listing goes stale; too low and you leave money on the table. We build the list price from closed comps in your building and micro-neighborhood, adjusted for floor, light, exposure and outdoor space.
Before launch we handle light staging, repairs, a floor plan with accurate square footage, and a photo and video shoot styled for the kind of buyer your home attracts. The listing goes live on a Thursday, with a broker preview first and open houses that weekend.
You get a written report every Monday: showings, feedback, online views, saves and how your listing compares with active competition.
The process
How seller representation runs, from first call to finish.
Walkthrough and pricing
We tour your home, review comps and present a pricing range with the reasoning behind it.
Prepare
Repairs, decluttering and staging are scheduled around a target launch date.
Launch
Photos, video, floor plan, broker preview and a Thursday listing go-live.
Showings and feedback
Every showing is logged and feedback is shared within 24 hours.
Offers
Offers are laid side by side: price, financing strength, contingencies and timing.
Contract to close
We manage the buyer's diligence, the board or condo process and the closing schedule.
Why clients choose us
Close to asking
Our 2025 sellers closed at 99.1% of final asking price on average (sample figure).
Editorial presentation
Photography, video and floor plans that make listings stop the scroll.
Buyer outreach
Direct outreach to active buyer agents and our own buyer list before launch.
Weekly reporting
Showings, feedback and online data every Monday, in plain language.
Vetted buyers
We check pre-approvals and proof of funds before an offer reaches you.
Faster sales
Median 31 days on market across our 2025 listings (sample figure).
Costs and timing
Every engagement starts with a written agreement. These are typical ranges for Brooklyn in 2026, shown as sample figures.
- Listing agreement term
- Typically 4 to 6 months
- Prep time before launch
- 1 to 3 weeks
- Seller closing costs
- Often 6% to 9% including transfer taxes and fees
- Commission
- Negotiable and agreed in writing before listing
Related services
Co-op board packages
Complete, correct board packages and interview prep that keep your closing on schedule.
Investor services
Multifamily, mixed-use and condo portfolios, underwritten like a lender would.
Seller representation, answered
Rarely a full renovation. Paint, lighting, small repairs and styling usually return more than they cost. We give you a prioritised list with rough costs.
No. Most sellers prefer to be out. We use a lockbox or a doorman key release and send a summary after every visit.
A written estimate of market value from a licensed broker based on comparable sales. It is not an appraisal, but it is a strong starting point for pricing.
Start with a call
Tell us where you are and we will match you with the lead agent for seller representation within one business day.
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